Website and applications are no longer restricted to the confines of the desktop – the era of mobile communication is upon us and as the number of mobile ‘computers’ quickly approaches the number of desktop computers, the need for a mobile presence is becoming increasingly clear.
Today it would be a little foolhardy to embark on any new project without at least considering the implications of the mobile space. Do you need a separate mobile app for your product, and if so, in what markets? iOS, Android, Windows Phone, Blackberry, Firefox OS, WebOS, Amazon and many other mobile platforms exist so which should you choose?
Alternatively, if your business or brand is looking to reach the widest possible audience on the Internet, exactly how much of your traffic comes from smart phones or mobiles? And how has this changed in the last 12-18 months? Do you even know this information? Responsive design offers a solution to this problem by delivering a purposely formatted version of the same site to the devices or all shapes and sizes. This means there is only one copy of the content to manage, only one set of URL’s (mobile websites often suffer from this problem) and offers excellent future-compatibility with emerging devices etc.
Traditionally a separate mobile site was a preferred means of delivering content to mobile, and while the trend has moved away from this approach in recent years, there is still a clear market and use for the old m.mysite.com paradigm – it’s all down to requirements and the content to be delivered.
As an experiences web and mobile developer I can help you understand the use-cases for each of the above and explain why/how each solution would or would not work for your individual needs.
Thus, if you’re thinking about bringing a new product to market or want to expose your business to the widest possible audience, please get in touch and lets talk about your requirements.